Bubble Popping

â€Å"Aren’t you hot?† â€Å"Were you forced to put that on your head?† â€Å"How many scarves do you have?† These were all questions I had received upon making my decision to wear the hijab, or Muslim headdress. However, there was one question that had not been asked. The answer had been lounging in the back of my mind since July, dangling on the edge of my tongue and waiting to exercise. And finally, â€Å"Why do you wear that?† accompanied with a circular motion around the head. I looked up and found a boy staring back at me, wearing a genuine expression on his face, one of solemn curiosity. I had been preparing for this question for months, yet I did not want to launch into a 20-minute speech preaching about my religion, so I opted for a relatively simple answer. â€Å"I wear this,† pointing to my scarf, â€Å"because it’s a really important part of my religion. It represents modesty, so people won’t judge me by my body shape or appearance, but they’ll like me for my personality and character.† An uncomfortable silence followed. â€Å"Does that make sense?† I prodded. He smiled thoughtfully. â€Å"Yeah, it actually does.† I breathed a sigh of relief and a wave of satisfaction washed over me as I realized I had taken a huge step toward reaching my goal. More experiences similar to this one arose, yet one in particular seemed to clear away the uncertainty of my dreams and aspirations. Every Wednesday the Global Relief club would drive down to El Cajon, California and tutor Iraqi refugees at Emerald Middle School. It became my favorite day of the week—the eager children waiting for us outside the classroom, the Arabic circulating around the room in rapid breaths, and the feeling of contentment I received when I knew I had helped someone. That Wednesday was different though. As we approached the regular classroom, I noticed a small girl standing alone against the wall, staring down at her sneakers. I walked over to her, smiled, and said hello. She replied back in a small voice, and from her accent, I deduced that she had recently immigrated. I knew I could never imagine what she had been through, but I immediately felt a connection to her. In that scared, self-conscious girl, I saw my previous self. Her name was Rana, and she had the quiet, nervous voice I had adapted when I started wearing the hijab. She avoided direct eye contact and almost all conversations that were not in Arabic. My constant attempts to engage her in conversation were dismissed. Communication with her was difficult. While I tutored her, we struggled to understand each other, but after experimenting a few Arabic words in a horrible accent, I managed to make her smile. I learned to say, â€Å"Is this right or wrong?† and â€Å"friend.† In retrospect, I learned many new Arabic words, but those held no hope with my terrible language skills. Instead, Rana taught me other things. By the end of the year, Rana was speaking English at a fast pace, and, laughing, I had to tell her to slow down so I could understand her. She bickered with young boys who were bothering her, and giggled with other girls her age. The same girl who was standing alone against the wall was now chattering away in the large group of kids that waited for us outside the classroom. I watched her grow, and in a way, Rana showed me how much I had grown in the past year as well. Coming from a Muslim background and wearing the hijab has had a lasting impact on who I am, and my dreams of who I wish to be. An ordinary engagement with a peer, a learning experience with a young girl, and the feelings that followed pushed me in the direction of helping others, breaking down barriers, and overcoming communication obstacles. I have learned to communicate with and relate to people who may not be in my immediate religious circle, yet have faced similar experiences of discovering identity and trying to fit in. After a long year of struggling to blend in with 2,500 students, I have not succeeded, yet this â€Å"failure† has benefited me in the long run. I am now not afraid of what people think of me, I can speak my opinions without stuttering, and I do not hesitate to make silly faces at friends across the classroom, just to earn a smile. At some point in each of our lives, we have stared up at the tall, intimidating walls of difference, contemplating the best way to jump, climb, or dig under them to make it to the other side. Some may walk away from these walls, ignoring wonderful opportunities to meet someone who may be different from them, but someone who, nonetheless, they may be able to form a connection with. Our ability to tear down these walls, break out of our molds, and communicate with and relate to others is what truly makes us unique, social beings, and I believe that, with the help of many, including Rana, I have succeeded.

Civilisation and the arts in london Essay Example | Topics and Well Written Essays - 1250 words

Civilisation and the arts in london - Essay Example They export music and celebrities in every part of the world. People of London copy the hairstyle and dresses of their favourite celebrities. Music occupies important place in London’s fashion culture. People show great interest in listening music on television, internet and on audio media. Media, television, audio media and sports all influenced the fashion in the life of youth and children specially. Music and dance parties are the main feature of nightclubs of London. Same trend of parties is also prevailing in fashion weeks (Foreman, 2005). Independent group caused the emergence of British pop art in London. Painter Richard Hamilton, Curator and art critique Lawrence Alloway and sculptor Eduardo got together in the London school of contemporary arts to promote popular culture in London. They first met in 1952 in London where Eduardo presented his celebrated college entitled â€Å"I was a rich man’s play thing†. All the emphasis during the discussion was laid on artistic values and interrelation of popular mass culture. In 1955, another member of the group Hamilton produced his college â€Å"just what is it that makes home so appealing†. This was recognized as the pioneer example of British pop art in London. Afterwards, number of people joined pop art and did reasonable work in expansion of pop art in London. ... Youth still follow this Beatles fashion in London. Jurgen Vollmer was a schoolchild in 50s, who left his hairs hanging down on his forehead. This style was copied by the young boys of that time. But main reason of fame was rock music. Beatle mania is spreading very fast and youth love the Beatle’s music in London (Foreman, 2005). Artistic contributions of great English artists have influenced the life of Londoners. Artists attracted people to make people understand the depth of architectural work. Architectural work of English people in visible in the form of, castles, churches and government buildings in and around London. This architectural work is counted masterpiece work in the architectural era of England. (White, 2001) Variety and quality of foodstuff available in London is matchless with rest of the England. London is considered as the main hub of English food culture. Rising of London as one of the best cities of the world encouraged Londoners to promote English food c ulture in the city. Unlike other parts of the country, London has seen increase in number of casinos. All types of English dishes are available in London restaurants and hotels. Celebrated chefs also love to show their cooking potentials in London. This very culture of London influences the fashion and entertainment. (White, 2001) London is the centre of fashion activities in the world. London fashion weeks are symbol of quality dress designing in the world. Number of celebrities show up for advertising the work of English fashion designers. Catwalk fashion of London fashion shows greatly influences the popular consumer culture. Fashion designers tend to promote their work by following the lifestyle of famous sports and music figures

After reading a business article, Writing a summary and showing your Essay

After reading a business article, Writing a summary and showing your opinion in paper - Essay Example I believe in the fact that competitors are constantly looking to replicate any strategy of their opponent which proves to be thriving in the market. In order to tackle this threat and gain competitive advantage, it is imperative for a company to set apart its product from that of the adversaries through superior efficiency and yield. Productivity Frontier comprises of the total of all current top measures at any particular time and keeps on shifting externally with the arrival of latest technologies along with contemporary management tools. It is true that competition with respect to Operational Effectiveness moves the frontier outward for everyone, therefore resulting in no comparative improvement among the companies. Moreover, it tends to negate differentiation. The success of strategy lies on the exclusivity of the operations undertaken by the company. For instance, Southwest Airlines Company adopts a unique set of activities such as no meals, low cost, short distance services, et c. Similarly, Ikea, a worldwide furniture trader focuses on self-service system to distinguish its company. There are mainly three springs of origin of Strategic positions: Variety based, Need based and Activity based. Variety based positioning entails production of particular products and services in different manners similar to Jiffy Lube International which specializes in automotive lubricants. Need based positioning involves serving a particular group of customers like Ikea which usually aims at serving the young adults. Whereas Access based positioning segregates customers available in different ways such as rural and urban, to meet their specific needs with Carmlike Cinemas being a prime example of such a case. However, in order to maintain strategic positions, the need of tradeoffs becomes crucial as they help avoid Repositioning and Straddling, which are the two means of imitation for a company,

Individual Paper on Accounting Profession Essay

Individual Paper on Accounting Profession - Essay Example There are lots of information assets that have to be protected within the information system of an enterprise. The purpose of this paper is to describe the controls for information technology (IT) reporting and evaluation. One of the most valuable information assets that must be safeguarded is the employee personal files. The law protects the employees and it is the duty of the company to have 100% assurance that this information is not leaked or fall into the wrong hands because the workers could become victims of identity theft. There are two facets to protecting the personal files of employees. The first aspect is the manual paperwork that most companies keep with employee information. Those files cannot be kept in filing cabinets where anyone could have access to them. These files must be kept in a separate room that is locked at all times. The only persons that should have access to the information are the director of human resources and his or her staff. The second aspect of sa feguarding this important information asset is the protection that needs to exist within the computerized information system of the company. The computerized information system of a company must be divided in modules. Each module should be independent of each other. For instance engineers would not have access to the accounting module and vice versa. ... erk with the level of clearance system would be a low level clearance employee which means his access within the accounting module of the information system would be limited to the payable work the person performs for the company. â€Å"Two major reasons why we need to protect information assets are (1) the potential for compromises of such assets, unintentionally or otherwise, and (2) compliance with regulatory requirements concerning information protection and communication (Raval & Fichadia, 2007). There are certain information assets that are so valuable companies that to take extreme measures to protect them. An example of such an asset is patents. Any paper work of a patent should be kept in a safe in the office of the chief executive officer (CEO). The CEO should then decide which employees can be given access to that privilege information. In terms of any digital information concerning patents the system of establishing clearance that gives access to the system is a good way to ensure the information is not leaked into the wrong hands. The top level of clearance within the information system of a company should be given to the CEO and the board of directors. The executive managerial staff would fall to the next level of clearance. The managers or directors of different department would have maximum clearance within their pertinent modules such as accounting, marketing, human resources and engineering, but they would not have full clearance for other modules within the system. It is imperative to avoid compromises of the IT system. An example of a compromise would be the unlawful entrance of a hacker into the information system of the company. If an attack occurs the entire system becomes compromised. At that time the IT department has to take measures to find out

The Life of William Carey

The Life of William Carey Introduction – brief life history This essay aims to explore and discuss the life of the renowned theologian and religious missionary William Carey. Carey is one of the most important missionary figures of the 18th and 19th century thanks to his work in areas such as India. The aim of the essay it briefly outline Carey’s life, and to look at the theological marks he made. There will be an emphasis on the gifts and fruit of the Holy Spirit that Carey received in his life, as well as the positive and negative lessons he learned throughout his mission. This will be concluded by looking at how these factors can influence our life and ministry today. Firstly, there will be a brief outline of Carey’s life. Carey was born in 1761 in Paulersbury, Northamptonshire on the 7th of August. This boy grey up to be known as the father of modern missions, and devoted his entire life to the service of God.[1] During this early life Carey earned a living as a cobbler, but was eventually converted at the age of 18 due to his love of the New Testament. Carey was eventually ordained in 1787 and was renowned for his linguistic talents – he was able to speak French, Hebrew, Italian and Dutch. Soon Carey realized his desire to become a missionary and teach the gospel to the ‘heathen’ in other countries. With his wife Dorothy Plackett whom he married in 1781 and his four children, Carey set sail for India in 1793. Carey’s early years in India were extremely tough, particularly after he was left by his associate John Thomas. Carey was in a society and culture he didn’t know, moving about from place to place. His family became ill and eventually one of his children died. Despite this, his aim in India was to preach his ‘Deathless Sermon’ as outlined in his 1792 book ‘The Enquiry’. Although times continued to be extremely hard for Carey in this harsh environment, he achieved much during his forty years in India. He is praised for his translations of the Bible and other scriptures into languages such as Bengali and Sanskrit, amongst forty other languages. His translations have helped Christianity to spread into far-reaching areas across the world.[2] Carey’s missionary work was based on his book ‘The Enquiry’, but also left a lasting impression the form of the gifts and fruits of the Holy Spirit, as well as the lessons he learned in his forty years in India. The rest of this essay will look at these issues, to help try and understand what Carey’s work has brought to Christian life and ministry in the modern world. Gifts of the Holy Spirit in his life As Carey himself pointed out, the gifts of the Holy Spirit given to a person must not be used to ‘magnify’ the one you has them, but to glorify Jesus and put forth his message within the world. As supposed ‘gifts’ from the Holy Spirit, William Carey was blessed with an astounding aptitude for languages. This was his primary gift of the Holy Spirit that allowed him to fulfill his calling as a missionary.[3] This gift is often known as the ‘gift of tongues’, and allowed Carey to translate the Bible into a huge variety of languages, reaching an audience that had never previously had the opportunity to fully understand the Bible. [4] It was in 1799 that this gift came to the fore, when Carey was invited to locate to a Danish settlement near Calcutta. He was legally allowed to preach here and in the British-controlled areas of India, making his work legal for the first time. It was during this time that Carey converted his first Indians, baptizing Krishna Pal in 1800, as well as publishing his Bengali New Testament. Not only did this signify the beginning of the massive translation of the Bible into many languages, but also laid the basis for the Bengali language which had previously been seen as somewhat of an unsettled language. Another of his gifts was the ability to preach the mission within India, and therefore bring about social reform, which will be mentioned more in the fruits of the Holy Spirit section. Carey’s gift of preaching came from his book ‘The Enquiry’, which allowed him to bring sinners towards Christ and identify with non-believers so that they may be converted to the mission.[5] Although much of this language used such as ‘heathens’ may seem politically incorrect now, during these times Carey was helping to change and expand the Christian world like almost no-one else had for hundreds of years. Carey was obsessed with reaching out to those who seemed unreachable, and his sermons reflected this. His book is a hugely valuable tool and is still used by many missionaries today to guide their work in foreign lands. His ability to support himself through the toughest of times and to contextualize himself to alien situations meant that Carey was able to spread the word of God everywhere to all people, using his gift of tongues to further understanding.[6] Carey was also adamant that training locals to help teach the Gospel and setting up schools was vital to help educate and promote his missionary work throughout India and other lands. Once the locals could teach other locals and all could read for themselves, the task of conversion and salvation would be made all the more easy. These are the gifts that Carey used to become a renowned missionary. The next section will look at how these gifts produced the fruits of the Holy Spirit that would carry his work forward. Fruit of the Holy Spirit in his life Carey’s gifts of the Holy Spirit brought about fruitful results, often referred to as the ‘Fruits of the Holy Spirit’. Of course, one of the greatest fruits of Carey’s gifts is the creation of his book ‘The Enquiry’. Also, his translation of the Bible into over forty languages is one of the greatest triumphs and achievements of any missionary throughout Christian history. It is only through his passion for theology and his gift of tongues that Carey was able to complete this. However, the fruits of the Holy Spirit in Carey’s life went beyond the published works he created and translation to move towards social reform within India. He could not have achieved such rates of conversion hundreds of millions in India – unless he had put in place a social and educational network to be able to sustain and support the conversion. His plans were extremely well thought out, and he works on his missiology well before he even came to India. It is this planned infrastructure that was one of the biggest successes of his missionary work. Not only this, but Carey, helped to rid India of a number of barbaric practices including child marriage, and re-established order in the country. When he arrived three fifths of India was wild jungle, and massive financial problems. Carey brought good to the misfortunate in India, and struggled against the hatred of women and child marriage. His efforts paid off and the teachings he passed on meant that many of these practices were outlawed over the next 100 years. He helped to prevent human sacrifices and helped many children, orphans and widows to create new and fulfilling lives.[7] Carey’s fruits of the Holy Spirit were also in a literal form, as he had a great interest in botany and plant cultivation. He helped to found the Agri-Horticultural Society of India in the 1820’s, and wrote many of the earliest essays on forest management and plant conservation. Carey also helped to introduce cultivation of coffee and gave prizes for the best cultivators and growers. He introduced European fruits to the region, and created better conditions and methods for growing indigenous fruits. His own garden was renowned for its beauty and quality, and sometimes he even neglected spending time with his children in favour of tending his wonderful garden, such was his passion for the subject.[8] After all these great gifts and the fruits of his labour, William Carey learned much about life, both in a positive and negative sense. The next section will look at the lessons he learned throughout his life. Positive and Negative lessons learned in his life Although Carey was praised for his missionary work, he clearly learned that the price to pay for this was a lack of time and commitment for his wife and children. Many people commented that his children seemed highly neglected, and were wild and undisciplined. His family accompanied him during these harsh times, and this eventually led to the death of his son Peter through ill health. His wife became insane after this and even tried to kill him, and it was somewhat of a relief when she eventually passed.[9] Carey also had great troubles with communication, and despite being poor was seen by the Missionary Society as being money hungry. Therefore, his relations with them diminished. Carey also learnt that not every missionary is a good one, after his abandonment by Thomas. Thomas was a suspect character but Carey had no choice but to trust him. However, he eventually took off with the money given to them for missionary work, leaving Carey in a horrible situation that would take him many years to financially recover from. Despite this, Carey learnt that the best way to live his life and be successful in his mission was to never stop evangelizing. He never lost sight of his target to win souls and convert people, which he did with remarkable success. Also, Carey learned that he must trust in God fully in all situations, and this was evident during the hard times after Thomas’ abandonment and the eventual death of his son and insanity of his wife. Carey trusted in God to see him thro ugh this period, and eventually things did get better for him. The most positive message of Carey’s life is to trust in God and also to continually read the scripture to gain knowledge. Carey always continued to study and learn throughout his life, which helped in his quest to encourage others to do the same. The last section of this essay will examine how his achievements can be used in mission work today. Conclusion Application of his life, gifts and lessons learned to our life and ministry Carey came from an unremarkable and humble background, but he became a remarkable man. His gift of tongues meant that he produced some of the most significant and widespread translations of the Bible ever seen, as well as helping to formalize the language of Bengali in India. This gift combined with his scholarly works and absolute devotion to God meant that he was hugely productive in converting souls and changing attitudes and laws in India during his 40 years there. Carey can be particularly praised for his commitment to literacy and education, which should be at the forefront of any modern mission in the developing world. By creating schools and improving literacy Carey not only provided a better future for many people in India, but he also made it easier to put his message across by allowing people to read his translated Bible works.[10] His other works on cultivation and agriculture are also significant, not to mention the fact he introduced the steam engine to India as well as other new technologies of the time. Carey was all-round innovator who was devoted to his work, which is certainly a lesson that the modern mission should take to heart. As put by J.D. Freeman, the church: †¦Owes more to William Carey and his mission than to any other man or movement since the days of Paul. He gave her a new horizon, kindled within her a new life and soul. Upon the trellis of the Mission Enterprise, the Churchs vine has run over the wall. It has given her a southern exposure, through which she has felt at her heart the thrill of a new vitality, while bearing on her outmost branches a burden of precious fruit for the vintage of the skies.[11] Overall, the main message to take from William Carey’s life is that the modern mission should be prepared for hard times, but should not waver from its mission. The importance of education and understanding the issues within the foreign environment are crucial, as are an unwavering devotion to God and scripture. Whilst not everyone will have the linguistic or scholarly gifts of Carey, devotion and the desire to reach out to the troubled and poor in other countries through education and understanding is crucial to successful Christian missionary work in the modern world. Bibliography Alban, D, Woods, R H and Daigle-Williamson, M (2005) The Writings of William Carey: Journalism as Mission in a Modern Age. Mission Studies, 22(1), pp. 85-113. Baxter, J (2003) Gifts of the Spirit, Kregel Publications. Carey, E and Chaplin, J (1837) Memoir of William Carey, D, D.: Late Missionary to Bengal, Professor of Oriental Languages in the College of Fort William, Calcultta, Canfield and Robins, 1837, digitized 11 Jun 2007. Carey, W (2004) An Enquiry Into the Obligations of Christians to Use Means for the Conversion of the Heathens, Kessinger Publishing. Farwell, M E (1888) The Life of William Carey, Chicago: Womens Presbyterian Board of Missions of the Northwest. Harrison, E M (1954) Giants of the Missionary Trail William Carey: The Cobbler Who Turned Discoverer, Fairfax Baptist Temple. Excerpts available at: http://www.wholesomewords.org/missions/giants/biocarey2.html McDannell, K (2007) Faithful Witness: The Life and Mission of William Carey. Available at: http://mcdanell99reviews.blogspot.com/2007/11/faithful-witness-life-and-mission-of.html Parker, A K (1914) A Conversation That Might Have Occurred between Dr. William Carey and the Rev. Adoniram Judson, Serampore, India, September, 1812. The Biblical World, 43(5), pp. 305-30. Roques, M (2007) William Carey. Available at: http://www.reformational.org.uk/index.php?option=com_contenttask=viewid=90Itemid=35 Smith, G (1922) The Life of William Carey, London: J.M Dent and Sons. 1 [1] Roques, M (2007) William Carey. Available at: http://www.reformational.org.uk/index.php?option=com_contenttask=viewid=90Itemid=35 [2] McDannell, K (2007) Faithful Witness: The Life and Mission of William Carey. Available at: http://mcdanell99reviews.blogspot.com/2007/11/faithful-witness-life-and-mission-of.html [3] Baxter, J (2003) Gifts of the Spirit, Kregel Publications, pp. 76-77 [4] Smith, G (1922) The Life of William Carey, London: J.M Dent and Sons, chapter 1. [5] Carey, W (2004) An Enquiry Into the Obligations of Christians to Use Means for the Conversion of the Heathens, Kessinger Publishing. [6] McDannell, K (2007) Faithful Witness: The Life and Mission of William Carey. Available at: http://mcdanell99reviews.blogspot.com/2007/11/faithful-witness-life-and-mission-of.html [7] Roques, M (2007) William Carey. Available at: http://www.reformational.org.uk/index.php?option=com_contenttask=viewid=90Itemid=35 [8] Farwell, M E (1888) The Life of William Carey, Chicago: Womens Presbyterian Board of Missions of the Northwest, pp. 58-61. [9] McDannell, K (2007) Faithful Witness: The Life and Mission of William Carey. Available at: http://mcdanell99reviews.blogspot.com/2007/11/faithful-witness-life-and-mission-of.html [10] Alban, D, Woods, R H and Daigle-Williamson, M (2005) The Writings of William Carey: Journalism as Mission in a Modern Age. Mission Studies, 22(1), pp. 108-112 [11] Harrison, E M (1954) Giants of the Missionary Trail William Carey: The Cobbler Who Turned Discoverer, Fairfax Baptist Temple. Excerpts available at: http://www.wholesomewords.org/missions/giants/biocarey2.html

The Beneficial Head Start Program Essay -- essays papers

The Head Start program is a beneficial one that helps youth overcome educational setbacks. In order for one to understand the benefits of the program one must know what its goals are, how its goals continue to be accomplished, what specific setbacks are remedied from it and how others feel about it. Head Start is a comprehensive child development program that has an overall goal to prepare children from low-income families for school (The Administration For Children And Families, 2002). To prepare a child for school the program has the goal of meeting educational, health, social service, and parental needs. â€Å"Head Start also wants to help bring about a greater degree of social competence in these children (Mallory and Goldsmith, 2002).† The program has met a goal of impacting child development and day care services, and the increasing availability of services offered to low-income families and their children (US Department of Health and Human Services, 2002). There are many factors that play a part in the accomplishment of these goals. Head Start meets educational needs by ensuring that each child is exposed to different learning experiences that nurse intellectual, social, and emotional growth (U.S. Department of Health and Human Services, 2002). The children are in an atmosphere for gaining knowledge but at the same time are placed with peers whom they can build social skills and form relationships with. Health needs are met due to the program’s emphasis on early detection of medical problems. Each child in Head Start becomes involved in a health program. The health program covers immunizations, medical, dental, and mental services (U.S. Department of Health and Human Services, 2002). Immunizations are ... ...t in any benefits offered by the Head Start program.† This is the time when that statement is proven wrong. â€Å"In 1968, Head Start began funding a program that eventually became called Sesame Street. It is a Carnegie Corporation Preschool Television Show that is still aired to this day (The Administration for Children and Families, 2002).† Granted some people have not viewed the show , however, their children may have. If that is not the case plenty of people are still familiar with the name and concepts of the show Sesame Street. The Head Start program is extremely beneficial to communities across the United States of America. The program set goals, continues to accomplish them, remedies educational setbacks for low-income families and children and raises debates about the success of such programs which only pushes them to strive harder to reach their goals.

Consumer Psychology

PART B DEFINITION Consumer psychology is a specialty area that studies how our thoughts, beliefs, feelings and perceptions influence how people buy and relate to goods and services. One formal definition of the field describes it as â€Å"the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. STAGES IN CONSUMER DECISION MAKING PROCESS CONSUMER INDIVIDUAL FACTORSConsumer individual factor is divided by five. Age, occupation, economic situation, lifestyle and personality. This five factors is affected to consumer behavior to buy same product or services. †¢Age Age and life-cycle have potential impact on the consumer buying behavior. It is obvious that the consumers change the purchase of goods and services with the passage of time. Family life-cycle consists of different stages such young si ngles, married couples, unmarried couples etc which help marketers to develop appropriate products for each stage. 00PLUS product affects to this categories because when adult, people are active doing some sport and they need 1ooPLUS because 1 0 0 P L U S ’scientifically-testedi sotonic formulation of carbohydrates, electrolytes and water enables faster and more effective hydration, thus enhancing a person’s capability to perform at his or her peak. In fact, in a recent study, 100PLUS was clinically proven to rehydrate and re-energise faster, and provides 43% more endurance, than water alone. Read also Memory – ForgettingThe advertising also can attract consumer to buy this product because they use number 1 badminton player Dato Lee Chong Wei in the advertisement. This can attract people because many people use Dato Lee Chong Wei as their idol. †¢Occupation The occupation of a person has significant impact on his buying behavior. For example a manger in sport center selling 100PLUS product in the business to make more profit. This is because they know that when people sports, they need to cover back their energy and 100PLUS product is suitable in this situation. Economic Situation Consumer economic situation has great influence on his buying behavior. If the income and savings of a customer is high then he will purchase more expensive products. On the other hand, a person with low income and savings will purchase inexpensive products. However, 100PLUS product is suitable to all economic situation status because the price is not expensive. Beside that, they use Dato Lee Chong Wei in advertising make this product is more popular that the other product. †¢LifestyleLifestyle of customers is another import factor affecting the consumer buying behavior. Lifestyle refers to the way a person lives in a society and is expressed by the things in his/her surroundings. It is determined by customer interests, opinions, activities etc and shapes his whole pattern of acting and interacting in the world. When people active in sporting, they need a carbohydrate water to make they still have energy to continue sports. People hwo active in played badminton also attractive to the advertisement because they want to became like Dato Lee Chong Wei. Personality Personality changes from person to person, time to time and place to place. Therefore it can greatly influence the buying behavior of customers. Actually, Personality is not what one wears; rather it is the totality of behavior of a man in different circumstances. It has different characteristics su ch as: dominance, aggressiveness, self-confidence etc which can be useful to determine the consumer behavior for particular product or service. This also can attract people who like to do something challenging because they need energy to become vigorous.MOTIVATION AND GOAL People who drink 100Plus will motivate they self because it will bring back they energy to achieve they goal. BRAND PERSONALITY Brand personality is the way a brand speaks and behaves. It means assigning human personality traits/characteristics to a brand so as to achieve differentiation. These characteristics signify brand behaviour through both individuals representing the brand as well as through advertising, packaging, etc. When brand image or brand identity is expressed in terms of human traits, it is called brand personality.Advantage-already popular in Malaysia, has many flavor, restore energy quickly easily to find. Disadvantage-100plus is only isotonic water. CONSUMER IMAGERY Consumers have a number of en during perceptions, or images, which are particulari relavant to the study of consumer behavior. These include the image they hold of themselves, and their perceived images of products and product categories, of retail stores, and of producers. People will find 100Plus because they know that 100Plus is a isotonic drink and its to restore energy. 100Plus also more cheaper then another isotonic drink.MASLOW’S HIERARCHY OF NEEDS THEORY 100 PLUS 100 PLUS Abraham Maslow is well renowned for proposing the Hierarchy of Needs Theory in 1943. This theory is a classical depiction of human motivation. This theory is based on the assumption that there is a hierarchy of five needs within each individual. The urgency of these needs varies. These five needs are as follows- Physiological needs- These are the basic needs of air, water, food, clothing and shelter. In other words, physiological needs are the needs for basic amenities of life.Safety needs- Safety needs include physical, environm ental and emotional safety and protection. For instance- Job security, financial security, protection from animals, family security, health security, etc. Social needs- Social needs include the need for love, affection, care, belongingness, and friendship. Esteem needs- Esteem needs are of two types: internal esteem needs (self- respect, confidence, competence, achievement and freedom) and external esteem needs (recognition, power, status, attention and admiration).Self-actualization need- This include the urge to become what you are capable of becoming / what you have the potential to become. It includes the need for growth and self-contentment. It also includes desire for gaining more knowledge, social- service, creativity and being aesthetic. The self- actualization needs are never fully satiable. As an individual grows psychologically, opportunities keep cropping up to continue growing. From this theory that 100plus at the esteem needs level because people need it to restore ene rgy to make they achieve what they target and make people proud to them.